In 2025, 72% of Belgian companies consider digital marketing their primary growth lever. Yet the majority of them have neither the time nor the internal resources to deploy a coherent, measurable strategy.
This is precisely where Ligne 1 comes in. Our digital marketing service goes far beyond online advertising: we design complete marketing ecosystems — from initial branding to lead generation, including visual identity, content marketing and automation. Every action is tracked, measured and optimised to maximise your return on investment.
of Belgian companies prioritise digital marketing
average ROI of digital marketing vs traditional marketing
Digital marketing agency in Belgium: far more than an advertising agency
A digital marketing agency does not simply launch advertising campaigns. It defines your brand positioning, identifies your target audiences, selects the most relevant channels and orchestrates your entire online presence to achieve concrete business objectives: more clients, more sales, more brand awareness.
At Ligne 1, we operate as an outsourced marketing department. We do not intervene on a one-off basis on a single channel: we take charge of your entire digital strategy with a 360° vision:
- Brand Strategy — Positioning, value proposition, tone of voice, marketing persona. Before communicating, you need to know who you are talking to and why you are different.
- Content marketing — Creation of high-value content (blog articles, guides, white papers, videos) that attracts, educates and converts your prospects into clients.
- Integrated SEO & SEA — Organic and paid search work in synergy: SEA generates immediate results while SEO builds a lasting organic traffic base.
- Social media marketing — Management of your social networks (LinkedIn, Facebook, Instagram) with a coherent editorial strategy, engaging visuals and active community monitoring.
- Email marketing & automation — Automated email sequences (nurturing) that guide your prospects throughout their purchasing journey — from first contact through to conversion.
- Analytics & reporting — Real-time dashboards to track every KPI: customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate, ROI per channel.
At Ligne 1, we do not charge for "likes" or "impressions". We charge for business results: qualified leads, commercial appointments, generated sales. That is the only metric that matters.
Outsourced marketing service: your marketing management without hiring
Recruiting a full-time marketing director in Belgium costs between €70,000 and €120,000 gross per year, to which social security contributions, tools and ongoing training are added. For most SMEs, this is a disproportionate investment — especially when the alternative exists.
Outsourced marketing (or outsourced CMO / Fractional CMO) gives you access to a complete senior marketing team — strategist, copywriter, graphic designer, community manager, analyst — for a fraction of the cost of a single full-time employee. You benefit from diverse, up-to-date expertise without the constraints of hiring.
How does it work in practice?
- Phase 1 — Diagnosis — We analyse your market, your competitors, your existing resources and your commercial objectives. Within 2 weeks, you receive a complete marketing roadmap covering 6 to 12 months.
- Phase 2 — Deployment — Our team executes the plan: content creation, advertising campaigns, visual redesign, automation. You validate each step without dealing with the execution.
- Phase 3 — Continuous optimisation — Each month, we analyse performance, adjust campaigns and present you with a clear report showing the results achieved and the next steps.
Who is it for?
Outsourced marketing is perfectly suited to SMEs with 5 to 100 employees that need a professional marketing strategy but do not have the scale (or the desire) to create an internal marketing department. It is also the ideal solution for start-ups in a growth phase that need to move fast without hiring immediately.
Our outsourced marketing packages start at €1,500/month for a standard SME. By comparison, a junior marketing director costs approximately €5,000/month including employer contributions. The calculation speaks for itself.
Lead acquisition: transforming your website into a commercial engine
A lead is a qualified prospect who has shown an interest in your product or service — by filling in a form, downloading a document, subscribing to your newsletter or calling you. Lead acquisition (or lead generation) encompasses all the techniques used to attract these prospects and bring them to share their contact details with you.
The problem faced by the majority of Belgian companies is not a lack of traffic on their website — it is a lack of conversion. They receive visitors but those visitors leave without sharing their contact details, without calling, without purchasing. This is precisely what we fix.
Our lead acquisition methodology
- Optimised landing pages — We create dedicated landing pages for each offer, each audience and each acquisition channel. Every element (headline, visual, CTA, form) is A/B tested to maximise the conversion rate.
- Irresistible lead magnets — Free guides, checklists, online calculators, webinars — we create high-value content that your prospects want enough to share their contact details.
- Conversion funnels — Complete architecture of the visitor → lead → client journey. Every step is marked, measured and optimised: awareness, consideration, decision.
- Targeted advertising (Google Ads, LinkedIn Ads, Meta Ads) — Ultra-targeted paid campaigns that bring the right prospects to your landing pages at the best cost per lead.
- Lead scoring & automation — Automatic scoring of each lead according to their behaviour (pages visited, emails opened, documents downloaded). The "hottest" leads are forwarded as a priority to your sales team.
Our average conversion rate on the landing pages we create is 8 to 15% — compared to 2 to 3% for a standard web page. Let's discuss your acquisition strategy →
Logo & naming: the soul of your brand, built to last
Your logo is the first element seen by your potential clients. In less than 7 seconds, it communicates your professionalism, your positioning and your personality. A successful logo is not decorative — it is strategic.
Naming (brand name creation) is equally crucial. A good brand name is memorable, pronounceable, available as a domain name (.be, .com) and consistent with your positioning. At Ligne 1, we do not generate names at random: we build them methodically by combining semantic analysis, legal availability, SEO potential and emotional resonance.
Our logo creation process
- In-depth creative brief — Analysis of your market, your visual competition, your values and your target audience. This brief informs the entire art direction.
- Creative exploration — We produce 3 to 5 distinct graphic directions, each accompanied by a rationale explaining the typographic, chromatic and symbolic choices.
- Iterations and finalisation — 2 rounds of revisions on the selected direction. Delivery of files in all formats (vector, web, print, favicon, social media).
- Complete brand guidelines — Reference document defining logo usage, colour palette, typography, composition grids and usage restrictions.
2 proposals, 2 rounds of revisions, vector + web files.
Name creation, full logo, brand guidelines, stationery variations.
Brand audit, repositioning, new name, new logo, complete brand guidelines.
Visual identity: the silent language of your brand
Visual identity goes far beyond the logo. It is the set of graphic elements that allow your brand to be instantly recognised: colours, typography, iconography, photographic style, layout, motion design. A coherent visual identity increases brand recognition by 80% (source: Forbes).
At Ligne 1, we create visual identities that are not merely beautiful: they are functional. Every aesthetic choice is guided by a communication and conversion logic. The colour palette evokes the right emotions. The typography reinforces the tone of voice. The iconography facilitates understanding. The photographic style builds trust.
The components of a professional visual identity
- Colour palette — Selection of primary, secondary and accent colours that reflect your positioning (premium, accessible, innovative, traditional) and work equally well in digital and print.
- Typographic system — Selection of 2 to 3 font families (heading, body text, accent) adapted to the web (Google Fonts, Adobe Fonts) and legible on all screens.
- Iconography and illustrations — Creation of a custom icon set and/or selection of an illustration style consistent with the brand universe.
- Templates and guidelines — Document templates (presentations, quotes, invoices, email signatures, social media templates) that ensure visual consistency across everyone who communicates for your brand.
- Motion design and animations — In a digital world, visual identity extends to interactions: micro-animations, transitions, video formats adapted to each platform.
Our design team won the prestigious Awwwards "Web of the Day" — the international recognition that rewards the best designers and web agencies. Your visual identity is in good hands.
Your questions about digital marketing
How much does a digital marketing agency cost in Belgium?
Rates range from €1,000 to €5,000/month depending on the scope (SEO, SEA, social media, content, email marketing). Ligne 1 offers modular packages: you only pay for the services you actually need. A first diagnostic call is offered to calibrate the proposal.
What is outsourced marketing?
Outsourced marketing involves entrusting the marketing management and execution of your company to a specialised agency. You gain access to a complete team (strategist, copywriter, graphic designer, analyst) for a fraction of the cost of an internal marketing department. It is the ideal solution for SMEs with 5 to 100 employees.
How do you measure the return on investment (ROI) of digital marketing?
We set up complete tracking from day one: Google Analytics 4, GTM, integrated CRM. For every euro invested, you know how many leads, appointments and sales were generated. Our monthly reports include a precise ROI calculation per channel and per campaign.
Can I outsource only part of my marketing?
Absolutely. Some clients entrust us solely with SEO, others solely with content creation or social media management. Our services are 100% modular. You choose and combine the expertise you need.
How long before seeing results in digital marketing?
The first results from advertising campaigns (SEA, LinkedIn Ads) are visible within the first week. SEO content and branding take 3 to 6 months to produce their full effect. We recommend a minimum commitment of 6 months to benefit from the synergy between paid and organic channels.
Do you work with specific sectors?
We have extensive experience in B2B (professional services, industry, tech) and B2C (e-commerce, hospitality, healthcare, real estate). Our methodology is sector-agnostic: we adapt to your market by immersing ourselves in your professional environment from the very first brief.
Your growth deserves an ambitious strategy.
First diagnostic call offered free of charge. Together we define the most profitable growth levers for your business.