From Liège to Wallonia —
Google real estate Top 3.
Belgian real estate is one of the most contested sectors on Google. Dozens of agencies fight over the same keywords, the same buyers, the same sellers. AG Immobilière went from digital invisibility to the Walloon podium in a few months — with a complete website redesign and an uncompromising local SEO strategy.
A serious player,
invisible online.
AG Immobilière has genuine on-the-ground expertise, a solid portfolio and a team of locally recognised negotiators. But their digital presence did not reflect that standing: an ageing website, no content strategy, and almost non-existent organic traffic in a sector where 90% of buyers start their search on Google.
Meanwhile, the competition was investing heavily in SEO. Large platforms such as Immoweb and Logic-Immo dominated the results. Well-optimised small local agencies captured the leads. AG Immobilière watched the opportunities go by.
Situation before Ligne 1
- 2016 website — not responsive, critically slow, no semantic markup
- Fewer than 180 organic visitors per month across the whole site
- No page in the Top 20 for Walloon real estate queries
- Unoptimised contact form — conversion rate below 0.5%
- Incomplete Google Business Profile, with no reviews or posts
- No dedicated page per municipality or geographic area
Google position in Wallonia on target real estate keywords
Organic traffic within 8 months of launching the new site
Qualified inbound leads (buyers, sellers, landlords)
To reach the first page of Google on priority queries
Form conversion rate after the UX redesign
A complete mission:
redesign + SEO + conversion.
At Ligne 1, we don't do SEO on a shaky website. Before optimising, we rebuilt — a solid architecture, a user experience designed to convert, and a flawless technical foundation. Only then did we push forward.
Technical & semantic audit
Full analysis of the existing site: speed, structure, Core Web Vitals, internal linking, cannibalisation. Mapping of real estate keyword opportunities in Wallonia (volume, intent, competition). Identification of 40+ priority queries to win.
Complete website redesign
New custom-built site: silo architecture by property type and geographic area, modern conversion-oriented design, flawless responsive layout. Built-in loan calculator, simplified property listing forms, optimised property galleries and 360° virtual tours.
Geo-targeted local SEO
Creation of 35+ dedicated pages by municipality and property type (apartment, house, commercial, land) across Wallonia. Google Business Profile optimisation with professional photos, weekly posts, customer review management and Q&A.
Expert editorial content
Production of practical guides for buyers and sellers in Wallonia: Belgian property taxation, notarial procedures, PEB energy performance certificates, regional grants. Content that positions AG Immobilière as a reference, not just an agency.
Local link building & authority
Targeted link-building campaign: partnerships with local Walloon media, specialised real estate directories, neighbourhood associations. Diversified anchor texts to build solid, lasting geographic authority across the areas served.
Monitoring & continuous optimisation
Custom dashboard with rankings, traffic, leads and ROI in real time. Monthly steering meetings, A/B testing of CTAs, optimisation of property listings for click-through rate in the SERP. Instant alerts in case of Google fluctuations.
Numbers that speak
for themselves.
8 months of intensive work. Results that transformed AG Immobilière's digital presence and concretely changed the agency's business volume.
Google position in Wallonia on targeted real estate queries
Organic traffic within 8 months of launch
Qualified inbound leads every month
To reach the first page of Google
Before Ligne 1
organic visitors / month — almost exclusively direct brand searches
pages in the Top 20 for non-brand Walloon real estate queries
inbound leads per month via the site — mainly direct calls
contact form conversion rate — poor user experience
Google reviews, incomplete profile, no replies to reviews, no photos
After 8 months
organic visitors / month — +280%, qualified buyer & seller traffic
on the targeted real estate keywords in Wallonia — Google podium confirmed
qualified inbound leads per month — buyers and sellers ready to act
conversion rate after the UX redesign — i.e. +340% form efficiency
5-star Google reviews, optimised profile, regular posts, 4.9/5 rating
What AG Immobilière
has to say.
“We knew our online presence was inadequate, but we hadn't realised how much it was costing us in mandates and qualified contacts. Ligne 1 changed everything. The website redesign was already a revelation in terms of image, but what really blew us away was the speed of the SEO results. Within three months, we were appearing on queries we had never hoped to win. Today, we are regularly cited as one of the best-ranked real estate agencies in Wallonia. Nathalie and her team have a perfect grasp of the local real estate sector — that is what makes all the difference.”
Your real estate agency
deserves to be found.
Walloon real estate is a sector with strong local stakes. If your website doesn't capture the right buyers and sellers at the right time, you are leaving your mandates to the competition. Let's talk — free quote, no obligation.